Why January 6 Is Quietly Becoming the “New Christmas

Across Spanish-speaking homes from Madrid to Miami, January 6 has begun to glow with the same magic once reserved for December 25. Día de Reyes, or Three Kings Day, is no longer just a cultural celebration — it’s becoming a heartfelt second Christmas.

In Mexico, families share Rosca de Reyes around tables still strung with tinsel. In Puerto Rico, children tuck grass into shoeboxes for the camels of Melchior, Gaspar, and Balthasar. And in Hispanic communities across the U.S., families are keeping these traditions alive — celebrating identity, connection, and meaningful gifting.

According to Google Trends, searches for “Three Kings Day gifts 2025” have surged more than 60% globally since last year, showing how modern families are rediscovering the joy of meaningful, pressure-free giving after the frenzy of December.

In many homes, January 6 now feels like the true moment to exchange something personal — something that tells a story.

What Makes Three Kings Day So Special

Every country adds its own sparkle to Día de Reyes — yet they all share one theme: gifts that tell stories.

Mexico
Families exchange gifts on January 5 and 6, often guided by tales of the Reyes Magos. The Rosca de Reyes — a sweet bread shaped like a crown — hides tiny figurines that symbolize luck for the year ahead. Here, parents look for story-driven gifts, something that reflects love, effort, and cultural meaning.

Argentina, Paraguay, and Uruguay
Children leave shoes by the door for the Three Kings to fill with presents. In recent years, families have embraced personalized gifts — premium keepsakes that feel both traditional and new.

Colombia, Venezuela, and Peru
In these countries, modern city life meets deep-rooted heritage. Parents mix toys and tech with gifts that teach tradition — making customized figurines or handmade keepsakes more popular each year.

Puerto Rico and the Dominican Republic
Children prepare boxes of grass and water for the Kings’ camels — a beloved ritual now carried proudly by diaspora families in the United States. Many are blending old customs with modern creativity, gifting symbolic presents that connect generations.

Spain
Few events rival Spain’s Cabalgatas, the dazzling parades that celebrate the Kings’ arrival. Families exchange gifts afterward, often preferring beautifully crafted, premium items that carry emotional meaning.

Hispanic Communities in the United States
In bilingual homes across Los Angeles, New York, and Miami, January 6 is often called “Second Christmas.” Parents use it to teach children about cultural roots through gifts that express identity, heritage, and family storytelling.

Why January 6 Is a Smart Gifting Opportunity

Built for Meaning
Unlike December’s rush, January 6 feels intentional. Families use it to give memory-rich gifts — items that honor relationships and tell stories.

Perfect for Late Gifters
Missed a Christmas shipment? Traveling during the holidays? Many “smart gifters” wait for Día de Reyes to send Late Christmas gifts delivered by January 6 — making it the ideal second gifting window.

Personalization Rising
According to Statista, the global personalized gift market is projected to surpass $50 billion by 2025, with the highest engagement among Millennials and Gen Z in Spanish-speaking regions.

That’s where personalized figurines come in — blending identity, culture, and creativity.

The Symbolism: Three Kings, Three Gifts, Three Modern Needs

Just as the Magi brought Gold, Frankincense, and Myrrh, today’s families give gifts that meet three modern needs:

• The Gold Gift: Something precious that lasts — a symbol of love and legacy.
• The Spiritual Gift: Something meaningful that nurtures connection.
• The Memory Gift: Something that captures the family’s story.

And in 2025, that story is increasingly told through personalized figurines — handcrafted art pieces that reflect identity, relationships, and culture.

The3DMe: Where Personalized Figurines Come to Life

The3DMe transforms photos into lifelike 3D printed figurines — sculpted by real digital artists and produced in full-color sandstone for a premium, lasting finish.

• Ultra-Realistic: Every detail — from outfits to facial features — is digitally hand-crafted.
• Fast Global Shipping: Perfect for Three Kings Day deliveries.
• Variety for Everyone:

1. Family Figurines
2. Couple Figurines
3. Pet Figurines
4. Bobbleheads

• .Kids as superheroes or Reyes
• Team & corporate figurines for January 6 recognition

Whether it’s a playful bobblehead or a heartfelt family figurine, each piece captures what truly matters — connection.

Three Kings Gift Guide 2025: Quick Inspiration

1. The Family Story Figurine — A tribute to family, heritage, and shared Día de Reyes memories.
2. The Children’s Hero Figurine — Kids as their favorite heroes or Reyes Magos for magical imagination.
3. The Forever Keepsake Figurine — A lasting gift for grandparents, couples, or loved ones afar.
4. The Pet Companion Figurine — Honor furry family members with lifelike pet figurines.
5. The Couple’s Memory Figurine — Celebrate shared adventures and love in a personalized sculpture.
6. The Achievement Figurine — Mark milestones or new beginnings with a proud keepsake.
7. The Royal Tribute Figurine — Dress as Melchor, Gaspar, or Baltasar for a cultural twist.
8. The Friendship Figurine — Perfect team-building or friend group gift for January 6.
9. The Generations Figurine — Connect family across countries in one heartfelt creation.

How to Order in Time for January 6

Ordering your Three Kings Day figurine is simple and fast:

• Upload Your Photos — Share clear pictures of individuals, pets, or groups.
• Choose Size & Type — Select from family, couple, pet, or themed figurines.
• Add Custom Details — Include outfits, props, or cultural touches that tell your story.
• Approve Your Preview — Review and confirm the lifelike 3D design before printing.
• We Print & Ship Globally — Your personalized figurine arrives in time for Día de Reyes.

Frequently Asked Questions

1. Can I personalize outfits or cultural themes?
   Yes! Choose outfits, props, and poses — from Reyes Magos costumes to modern family portraits.

2. How long does delivery take?
   Order 3–4 weeks ahead, or use our express global shipping for last-minute January 6 gifts.
   
3. Do you offer bulk or company orders?
   Absolutely — we create bulk personalized figurines for families, teams, and events.
   
4. What figurine types are most popular?
   Family, couple, pet figurines, and playful bobbleheads top our Three Kings Day 2025 list.
   
5. Are figurines suitable for children?
   Yes — they’re safe, durable, and make magical educational gifts for kids.
   
6. Can I preview before printing?
   You’ll receive a digital preview to approve every detail before production.
   
7. Do you ship worldwide?
   Yes, The3DMe delivers globally — from Mexico to Spain to the U.S.

Three Kings, Three Gifts, One Global Celebration

In 2025, Día de Reyes isn’t just a tradition — it’s a movement. A slower, more meaningful way to give.

Three Kings Day gifts are evolving, and personalized figurines are leading the way — transforming ordinary presents into lasting art.

Because memories deserve more than a shelf — they deserve a story.

Celebrate your story this January 6 with The3DMe’s personalized figurines. Explore your family’s masterpiece today at The3DMe.com or join the community on Instagram to see real stories from around the world.